Monday, August 8, 2022
  • Login
  • Register
Sirloin Roastbrief
  • Advertising
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Sirloin Roastbrief
  • Advertising
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Sirloin Roastbrief
No Result
View All Result

Saatchi & Saatchi Launch Tactical Campaign for BBC’s Paul Gascoinge Documentary

Roastbtrief by Roastbtrief
3 months ago
in Advertising, Agency
Reading Time: 2 mins read
A A
Share on FacebookShare on Twitter

Launched in Paul’s hometown town, the OOH takes inspiration from the relentless press attention Paul has received

The troubling story of English football legend Paul Gascoinge has been brought back to the spotlight in a new BBC2 documentary miniseries, offering a new perspective into his life and turbulent relationship with tabloids, exec produced by Saatchi & Saatchi ECD Franki Goodwin, with Western Edge Pictures.

Following a primetime run on BBC 2, the acclaimed documentary is now available on BBC iPlayer. To celebrate its release Saatchi & Saatchi has created a poster campaign that will run in Gazza’s hometown of Dunston, Newcastle. 

The poster, depicting Gazza against a backdrop of newspaper headlines, was designed by Saatchi & Saatchi and inspired by the relentless press attention that he received. The agency worked with OOH partner City Outdoor to turn around the project. 

The documentary focuses on Gazza’s career, from his early days at Newcastle to spectacular moments on the field, following Gazza’s rise to fame, the media scrutiny that surrounded the footballer and troubles that plagued his personal life throughout his career.  

Franki Goodwin, ECD at Saatchi & Saatchi and Executive Producer of the documentary said: “It’s wonderful to be able to celebrate Gazza’s roots in Dunston, the response to the show across the UK has been incredible and it feels fitting for Saatchi, WEP and the BBC to be collaborating to promote this story of a British icon.”

ECD: Franki Goodwin

CREATIVE DIRECTOR: Nathan Crawford

CAMPAIGN WAS MADE POSSIBLE BY: City Outdoor

GAZZA, A 2X60’, IS MADE BY: Western Edge Pictures, Haviland Digital and Mark Stewart Productions for BBC Two and BBC iPlayer.

HEAD OF COMMISSIONING, DOCUMENTARIES, HISTORY AND RELIGION: Clare Sillery

COMMISSIONING EDITOR: Simon Young.

DIRECTOR: Sampson Collins.

ShareTweetPin
Previous Post

FleishmanHillard UK Announces Hadassah Cullen as New UK Head of Consumer Health

Next Post

Tech Pet Food Brand ilume Launches with ‘Isle of Dogs’ Director of Animation and 72andSunny

Related content

Brands

Picture North Takes to the Skies to Celebrate Idaho in a New Campaign for Blue Cross

3 hours ago
Advertising

King Midas Cheats His Curse in Havas Chicago’s Spot for Moen Smart Faucet

4 hours ago
Advertising

EASYJET AND SPOTIFY TEAM UP TO PROVIDE PERSONALISED TRAVEL RECOMMENDATIONS BASED ON LISTENING HABITS

4 hours ago
Marketing

Pro Panja League onboards Rajiv Bose as Business Head

5 hours ago
Brands

Grab PH acquires motorcycle taxi firm MOVE IT

5 hours ago
Agency

Hill+Knowlton Strategies names Adeline Lee as new GM for Singapore

5 hours ago
Next Post
Tech Pet Food Brand ilume Launches with ‘Isle of Dogs’ Director of Animation and 72andSunny

Tech Pet Food Brand ilume Launches with ‘Isle of Dogs’ Director of Animation and 72andSunny

E-commerce firms need to collaborate with EV makers for right-size delivery vehicle: Report

E-commerce firms need to collaborate with EV makers for right-size delivery vehicle: Report

WPP First Quarter Trading Update

WPP First Quarter Trading Update

Govt urges people to get random in GCHQ ‘Cyber aware’ campaign

Govt urges people to get random in GCHQ ‘Cyber aware’ campaign

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you
Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy
  • Login
  • Sign Up
  • Advertising
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

© 2022 Roastbrief - Pura proteína publicitaria Xy Advertising.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies to ensure you get the best experience on our website. Visit our Privacy Policy.