Monday, June 5, 2023
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

Saatchi & Saatchi Launch Tactical Campaign for BBC’s Paul Gascoinge Documentary

Roastbrief by Roastbrief
July 28, 2022
in Advertising, Agency
Reading Time: 2 mins read
A A
Saatchi & Saatchi Launch Tactical Campaign for BBC’s Paul Gascoinge Documentary
Share on FacebookShare on Twitter

Launched in Paul’s hometown town, the OOH takes inspiration from the relentless press attention Paul has received

The troubling story of English football legend Paul Gascoinge has been brought back to the spotlight in a new BBC2 documentary miniseries, offering a new perspective into his life and turbulent relationship with tabloids, exec produced by Saatchi & Saatchi ECD Franki Goodwin, with Western Edge Pictures.

Following a primetime run on BBC 2, the acclaimed documentary is now available on BBC iPlayer. To celebrate its release Saatchi & Saatchi has created a poster campaign that will run in Gazza’s hometown of Dunston, Newcastle. 

The poster, depicting Gazza against a backdrop of newspaper headlines, was designed by Saatchi & Saatchi and inspired by the relentless press attention that he received. The agency worked with OOH partner City Outdoor to turn around the project. 

The documentary focuses on Gazza’s career, from his early days at Newcastle to spectacular moments on the field, following Gazza’s rise to fame, the media scrutiny that surrounded the footballer and troubles that plagued his personal life throughout his career.  

Franki Goodwin, ECD at Saatchi & Saatchi and Executive Producer of the documentary said: “It’s wonderful to be able to celebrate Gazza’s roots in Dunston, the response to the show across the UK has been incredible and it feels fitting for Saatchi, WEP and the BBC to be collaborating to promote this story of a British icon.”

ECD: Franki Goodwin

CREATIVE DIRECTOR: Nathan Crawford

CAMPAIGN WAS MADE POSSIBLE BY: City Outdoor

GAZZA, A 2X60’, IS MADE BY: Western Edge Pictures, Haviland Digital and Mark Stewart Productions for BBC Two and BBC iPlayer.

HEAD OF COMMISSIONING, DOCUMENTARIES, HISTORY AND RELIGION: Clare Sillery

COMMISSIONING EDITOR: Simon Young.

DIRECTOR: Sampson Collins.

ShareTweetPin
Previous Post

FleishmanHillard UK Announces Hadassah Cullen as New UK Head of Consumer Health

Next Post

Tech Pet Food Brand ilume Launches with ‘Isle of Dogs’ Director of Animation and 72andSunny

Related

Advertising

MABLE CHAMPIONS ALL KINDS OF INDEPENDENCE, LAUNCHING A NEW BRAND CAMPAIGN VIA BASTION

June 4, 2023
Advertising

GIGA! ENGAGES GREY SINGAPORE AND UNVEILS A FRESH CAMPAIGN TO CELEBRATE THE BRAND’S 4TH ANNIVERSARY.

June 4, 2023
Advertising

WESTPAC HONORS A MAGNIFICENT COLLABORATION FOR ORIGIN IN THEIR NEW CAMPAIGN CREATED BY DDB SYDNEY.

June 4, 2023
Advertising

JILA MINTS PROVE THEY’RE NOT FOR THE FAINT-HEARTED IN LATEST CAMPAIGN BY TRP.

June 4, 2023
Advertising

Lexus Australia Introduces the Inaugural All-Electric Lexus RZ in the ‘The Reason Is Ready’ Campaign by Publicis Groupe’s Team One Australia.

June 4, 2023
Agency

PNC Bank Appoints Arnold Worldwide as Agency of Record

June 4, 2023
Next Post
Tech Pet Food Brand ilume Launches with ‘Isle of Dogs’ Director of Animation and 72andSunny

Tech Pet Food Brand ilume Launches with ‘Isle of Dogs’ Director of Animation and 72andSunny

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.