One Green Bean London today announced the appointment of Thom James, who joins the agency in a full-time role, heading up the strategic division. Having previously worked in a combined Havas group role across One Green Bean, Cake and Organic, the shift to ‘permanent Bean’ marks the latest in a series of high-profile specialist and leadership hires, as the agency prepares for client remit expansion and further growth in 2022.
Thom brings 16 years of experience across digital, social and PR to the role, with career stints at Engine, 1000 heads, Fever PR and Dentsu, working across some of the world’s most-recognisable brands – IKEA, PlayStation, Burger King and Rolls-Royce. During his tenure running the social division at Dentsu Isobar, Thom was strategic lead for Kellogg’s EMEA, IKEA UK’s social programme, and Stella Artois’ inaugural sponsorship of Wimbledon.
Thom’s remit at One Green Bean will be to lead the agency’s strategy offering, working across the client roster including Domino’s, Tourism Australia, The Body Shop, Reckitt Benckiser and Virgin Voyages. He’ll be tasked with ensuring strategic rigor underpins OGB’s award-winning creative output, through the Havas Group’s proprietary Meaningful Brands framework. Thom is also finalizing a strategically geared measurement function and and building a team to support each of the industry verticals OGB London specialises in.
One Green Bean positions itself as a Big Little Agency, offering clients the unrivalled commitment to creativity and agility of a boutique operation, combined with the reach, reliability, and rigor of a global network, which it achieves via shareholder, Havas. Its ongoing ambition across all four offices is to ‘Make Memorable Meaningful’.
Commenting on the appointment, Kat Thomas, One Green Bean’s founder and global ECD said: “Thom’s impact on our business has been phenomenal – from his ability to identify game changing audience insights, to injecting another level of strategic rigor to our creative work, to asking the tough questions around what we want to achieve and how we’re going to measure genuine impact. We’re thrilled he’s joining our London team full time.”