The Ogilvy Network ANZ has announced the appointment of Liana Rossi as head of culture and influence.
For the last five years, Rossi has been working at the forefront of Australia’s largest privately owned museum Mona – the Museum of Old and New Art – including many of its subsidiaries such as festival Mona Foma, Tassie’s largest craft brewery Moo Brew, wineries and Moorilla.
Rossi served as a driving force within Mona’s internal agency. During her tenure, she delivered widely loved work such as Air Mofo, Belgian Pale Male and Mona’s first brand campaign The Best of our Worst Reviews.
“After five years at the end of the earth, I can’t wait to bring everything I’ve learned to this new position at Ogilvy and join the very talented team. Watch this space,” she says.
Rossi has also worked on social and activation led projects for R/GA, Revolver, Special Group and We are Social. While at DDB Sydney she contributed to the Sydney Opera House’s #comeonin—2016’s most awarded mobile campaign in the world
Toby Talbot, chief creative officer of Ogilvy ANZ: “We have created an exciting and far reaching position for Liana here at The Ogilvy Network. A unique role for a unique talent.”
Richard Brett, chief executive officer Ogilvy PR and Ogilvy Health: “She is an incredible talent, a brilliant thinker, a truly outstanding creative and has a unique ability to think in a truly modern way – putting organisations at the heart of culture.”