Maria Grivas is replacing Katie Rigg-Smith as CEO of Mindshare Australia & New Zealand.
She joins from Reprise, IPG Mediabrands’ digitally-led full-service performance agency, where she is CEO.
Grivas: “I am passionate about the very valuable role media agencies play towards marketing effectiveness for brands, and I am so aligned with the legacy created by Katie towards this ambition.
“What I love about where Mindshare is heading with ‘Good Growth’ is the conscious redefinition of effectiveness for the 21st Century.
“I am eager to focus on growth that places value on purpose over profit; that drives brands forward in their ESG goals; and most importantly, growth that enables our people’s wellbeing, their resilience and ultimately equips them with capabilities for the future.
“In my mind, this is precisely what we mean when we speak to ‘the agency of the future’ and I am so energised to shape this with Mindshare.”
Katie Rigg-Smith, who was recently promoted to chief strategy officer of WPP after 23 years with Mindshare: “I know I leave Mindshare in the best possible hands with Maria taking the lead.
“Maria is a unique talent with the perfect blend of EQ and IQ and exactly what Mindshare needs to take the agency into the next chapter.”
Aimee Buchanan, GroupM CEO,: “We were looking for a highly empathic leader to shape the next era of Mindshare’s product and culture proposition and we are thrilled that Maria fits that bill so well.
“Maria brings with her a unique blend of high emotional intelligence, coupled with the smarts to build on what Katie and the team have established in Mindshare ANZ.”
Mindshare manages close to $400m in media investment billings in the region and counts some of Australia’s biggest brands among its clients, including nab, Foxtel, Streamotion, Tourism New Zealand, Nike, Treasury Wines Estate, IKEA, Volvo, University of Melbourne, Kimberly Clark, Craveable Brands and General Mills.