InMobi has partnered with Anzu.io to provide advertisers with direct access to its mobile programmatic inventory across the globe.
The tie-up also provides advertisers with first-look access to in-game mobile supply in the APAC region including Australia and New Zealand.
Anzu’s in-game advertising solution allows programmatic advertisers to run their banner and video ads via blended, IAB-compliant ad formats that sit on 3D objects such as roadside billboards, stadium banners, and buildings.
“I’m excited that this partnership with InMobi will help many more APAC advertisers experience the huge opportunity that in-game advertising presents, ” says Anzu cofounder and CEO Itamar Benedy.
“InMobi’s expertise and vast advertiser network, combined with their knowledge of the APAC landscape, will help supercharge our solution within this market. There are more gamers in APAC than anywhere else in the world, and our solution will help brands to reach them in a non-disruptive, brand-safe way that compliments the gaming experience.”
InMobi advertisers will also be able to request in-view metrics when programmatically running in-game ads.
“Brands can now seamlessly connect with gamers through blended, non-disruptive ads on mobile as a result of the preferred partnership between InMobi and Anzu,” says InMobi vice president and general manager for Australia and New Zealand Richard O’Sullivan.
“With Anzu’s premium technology and new features and the goal to drive connections between consumers and brands, this partnership will benefit all parties.”
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