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Beats by Dre enters a hybrid metaverse

Roastbtrief by Roastbtrief
4 months ago
in Marketing
Reading Time: 1 min read
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Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of hybrid metaverse number with Kerwin exploring a metaverse-style universe (if you can have one of those) for Beats’ new Cosmophones.

A middle-aged gent appears two thirds of the way through. Who he? Is it to show that these groovy headphones ($349) are for oldies too?

Using about every film technique known.

https://youtu.be/2hINhRhS_Zc

Defies analysis but that’s the point. Will doubtless shift lots of Cosmophones.

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