Dentsu International has welcomed back Subun Khow as Chief Creative Officer (CCO) of dentsu Thailand. Khow will be in charge of leading the creative team to deliver integrated creative excellence to clients, while leveraging on data-driven and tech-enabled solutions combined with an idea-led approach. Khow will report to Narong Tresuchon, CEO of Creative of dentsu Thailand, effective from April 1, 2022.
Recognized as one of Thailand’s prominent creatives, Khow brings with him almost 30 years of experience in the advertising and branding industry. Most recently, he was Head of Creative at Publicis Thailand. He worked as CCO at dentsu One (Bangkok) in 2012 and was responsible for building creative reputation and enhancing creative thinking to expand client portfolios.
Khow has also held leadership roles at Lowe Bangkok, and BBDO, as Associate Creative Director, Creative Director and Executive Creative Director respectively. Together with his teams, their work has won awards including a Cannes Gold Lions at the Cannes Lions World Creative Awards and being named one of Thailand’s top 10 agencies at Adman Awards. In addition, Khow was also Chairman & President of honorary judges at the Adman Awards and B.A.D Awards (Bangkok Art Directors’ Association) in 2013 and 2016.
Sanjay Bhasin, CEO of dentsu Thailand, Vietnam and Myanmar, said: “Subun is a well-established creative leader who has a thorough understanding of the advertising industry. He is a role model for our new generation of creatives and brings with him a positive mindset and attitude, motivating them to always strive for best-in-class and infinite quality work, keeping in line with our ambition of advancing dentsu Thailand and our clients’ businesses towards sustainable success. I am delighted to have the opportunity to work with him again and I am confident that together with Narong, the duo will be able to take dentsu Thailand’s creative to the next level. ”
Tresuchon said: “With Subun’s strong track record and expertise, he will lead the creative team in creating innovative work and experience for clients with an emphasis on creative design to connect all channels seamlessly to reach audiences at every touchpoint in line with consumer needs and behaviors. I am confident in his management ability to balance corporate values with creative energy and positivity to create an effective creative work culture. Only by empowering people and strengthening creative business strategies can we then achieve significant progress and become the world’s leading integrated communications business service network of the future.”
Khow said: “I am thrilled and humbled to be given the opportunity to work with this amazing bunch of creatives at one of the world’s leading agencies. Cultivating a dynamic creative work culture as well as the delivery of the best business outcomes for our clients will be my top priorities and I look forward to working closely with Khun Narong and the rest of the talented creatives at dentsu Thailand to bring this to life.”
“To have Subun back to lead dentsu’s creative business in Thailand is fantastic news. Subun is one of Thailand’s foremost creatives, with extensive experience developing famous work that is celebrated both at home and abroad, and his talent for combining technology and innovation to deliver with his inspired creative vision. I look forward to working with him,” said Fred Levron, Global Chief Creative Officer of dentsu international.
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