Ashley steps up from client partner position having brought in a raft of new gaming clients as well as developing its existing gaming business
Havas Entertainment, Havas Media Group’s entertainment and culture proposition, has announced the promotion of Ashley Bolt to the position of managing partner, gaming following a period of significant growth for its gaming business.
Ashley steps up to the role from the position of client partner, gaming. Over the last 18 months, Ashley has brought in a raft of new brands as well as developing Havas Entertainment’s existing gaming business, driving a 30% growth in revenue from the gaming vertical.
In his new role, Ashley will lead a portfolio of 12+ gaming clients, including Square Enix, SEGA and Wizards of the Coast. He will also play a key role in Havas Entertainment’s broader business strategy in order to further boost growth from new and existing clients.
Ashley will report to Hamid Habib, chief experience officer, Havas Media Group and deputy managing director, Havas Entertainment, and will lead a team of 16+ people.
With 23 years’ industry experience, Ashley started his career at Wheel (which latterly became LBi, now Digitas) and has also held positions at Think Publishing and Total Media.
Nick Wright, managing director, Havas Entertainment, said: “In the last few years, we’ve seen major expansion of the gaming universe, and we’ve also experienced significant growth in this area of our business. Ashley has been instrumental in driving this, bringing in multiple new clients as well as strengthening our existing relationships.
“As gaming continues to grow and evolve, there’s a huge opportunity for Havas Entertainment to lead the industry, and there’s no one better placed to spearhead that than Ashley. I’m delighted to see him stepping up into this new role.”
Ashley Bolt, new managing partner, gaming, Havas Entertainment, added: “Gaming has always been a huge passion for me, and the industry is a more dynamic and innovative place to be than ever before, with growing audiences and opportunities for brands. So, I’m really thrilled to have the opportunity to take on this role and find new ways to create meaningful moments in culture for clients in the gaming space.
“As a dedicated division within Havas Entertainment, expanding the value we can bring to gaming clients through expertise in other areas is also exciting. Whether the solution involves unique content or bespoke media or brand partnerships, we can deliver everything under one roof.”