Vets Jordan Atlas and Melle Hock promoted to new roles and will form a creative and strategic leadership unit
Edelman today promoted two of its execs into top U.S. leadership roles. Jordan Atlas, who previously served as chief creative officer of Edelman West, steps up to U.S. chief creative officer, and Melle Hock, former EVP-global strategy director, becomes U.S. chief strategy officer. The pair will form a new creative and strategic leadership unit aimed at driving growth for the agency’s clients.
During their combined tenure of more than two decades at the agency, Atlas and Hock built new teams and regional capabilities from the ground up and steered some of its most notable campaigns and brand efforts. Atlas was the company’s first Southern California-based creative and worked on ideas such as the Taco Bell Hotel and the more recent “Pay With Change” campaign for Sports Illustrated that required every advertiser within its Swimsuit Issue to promote gender equity, not product.
“Jordan is an amazing leader whose body of work demonstrates his leadership and belief in ideas that earn their way into culture, and impact society,” said Global Chief Creative Officer Judy John in a statement. “He is the complete package of creativity, optimism, ambition and humanity that inspires everyone around him.”
Hock has built Edelman’s strategy team across its Unilever business and drove ideas such as Dove’s backing of the Oscar-winning short She’s also worked on other major accounts film “Hair Love,” as well as campaigns tackling toxic social media culture around girls, “Naked Truth” and “Selfie Talk.” including, Samsung, eBay, Microsoft, EPC and Church & Dwight.
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