The iconic beer and legendary sneakerhead will give away the #CoronaFineLifeFridge March 25th-28th
This hoops season, Corona and Sue Bird — professional basketball star and renowned sneaker aficionado — want to help basketball fans stay cool when the competition heats up on the court. That’s why the pair have created the limited-edition Corona Fine Life Fridge, a one-of-a-kind mini-refrigerator meant to keep coveted kicks and beer ‘on ice.’ Beginning Friday, March 25th, and ending Monday, March 28th, consumers will have a chance to win a #CoronaFineLifeFridge of their own by replying to the Corona sweepstakes announcement on Twitter, tagging @CoronaExtraUSA and using the hashtags #CoronaFineLifeFridge and #Giveaway*.
“Keeping your deadstock crisp isn’t easy, which is why I’m so excited to have a #CoronaFineLifeFridge to complement my closet,” Sue Bird said. “I’ve loved working with Corona to help bring a bit of levity and a refreshingly optimistic perspective to the sport I adore, and bringing that same carefree spirit to sneaker culture has been a fun challenge.”
A well-documented sneakerhead, Sue was the first choice for Corona to serve as the #CoronaFineLifeFridge creative director. Leveraging her keen taste in both style and beer, the #CoronaFineLifeFridge will keep hoops fans’ kicks fresh and beer perfectly chilled, with bespoke features such as a turntable to showcase the most coveted pair, LED lights and Sue’s signature highlighting her official stamp of approval.
“At Corona, our perspective is rooted in chill, and what better way to bring our refreshing optimism to basketball than with a legend like Sue and a new way to keep it cool, literally?” said Ryan Anderson, director of brand marketing at Corona. “The #CoronaFineLifeFridge is our way of reminding fans to live the fine life both on and off the court.”
The collaboration builds on the latest creative campaign from Corona, which debuted earlier this month and features Sue alongside fellow basketball greats Vince Carter, Christian Laettner and Devin Booker. The spots are set at the Corona Beach Bar and will run on TV and digital until April 6th, 2022. Additionally, to give basketball fans a taste of the fine life this season, Corona is picking up the tab for 100 fans per day from now until April 4th, 2022, through the Corona Hoops 2022 Instant Win Game/Sweepstakes**. In this game, instant winners receive a $30 credit in their digital wallet accounts.