OB Management director celebrates International Women’s Day with global campaign
London based director Amy Becker-Burnett has collaborated with Bumble and agency partner 72andSunny Amsterdam, for International Women’s Day. This latest global campaign film addresses the romance gap, highlighting how Bumble is challenging the unequal world of dating.
Empowered women empower women and ‘The Romance Gap’ does an excellent job of doing this through highlighting inspiring, passionate speeches given by diverse womxn around the common discrepancies when dating as a female, or female identifying person.
This thought-provoking spot is an inspiring call to action for womxn dating; showing our part in helping to make dating equal, safe and emotionally sustainable.
Amy’s stylistic approach, excellent, authentic and diverse casting, the thoughtfulness in the types of concerns womxn have and making sure they were addressed in the script makes this spot so engaging, important and moving. It’s like we spilled the tea on what it means to be a womxn and date in 2022, but we also spilled the tea on how to make dating work for us; and that no matter where we come from, we are all the same and must fight the same patriarchy.
We all know these types of assumptions, and cultural norms exist, but their casual existence doesn’t mean it isn’t problematic, especially as womxn are still fighting for equal pay, body, sex and health rights – across the world. This spot shows that this is an international problem, and that these problems affect womxn of all backgrounds, abilities and sexualities.
Amy is represented by OB for commercials, content and music videos.