UM, the global media agency network of IPG Mediabrands, has been named media Agency of Record for Grubhub, a leading online food delivery marketplace dedicated to connecting more than 30 million diners with their favorite local restaurants, elevating food ordering through innovative restaurant technology, easy-to-use platforms, and best-in-class delivery experience. UM will handle all strategy, planning, buying, and data and analytics for Grubhub’s brand building efforts while helping to unlock future opportunities to support its rapidly growing business.
“Grubhub is leading the food delivery industry through innovative product solutions, improved experiences for diners, restaurants and drivers alike, and community give-back efforts, and we are delighted to welcome this iconic brand to the UM family,” said Eileen Kiernan, Global CEO, UM. “We look forward to building a strong relationship that leverages our Futureproof approach to balance Grubhub’s brand building and performance goals to maximize business growth in this vibrant space.”
“UM’s industry-leading data and brand building capabilities, human-centric approach to audience targeting and holistic view of media planning create a perfect formula to drive our business into its next chapter of success,” said Bridget Scanlan, Director of Omni-Channel Marketing, Grubhub. “In addition to the strong chemistry with the UM team, we’re excited to partner with a media agency that has a deep understanding of how to effectively connect with today’s customers through meaningful experiences.”
This announcement follows several high-profile brands appointing UM media Agency of Record, including Enterprise Holdings, Tonal, Storck USA, Behr Paint and NYC & Company, and the successful defense of H&M and Henkel.