Chips, beer, and ScarJost round out the early teasers from this year’s ad slate.
If there is one day that unites most of America, it’s the Super Bowl. You might have guessed it would be something like Memorial Day, or the Fourth of July, or the ever-elusive Honda Days, but no, it’s the Super Bowl. For the sports fanatics, there’s obviously The Big Game™. For the foodie, there’s a whole smorgasbord of treats. For the pop culture obsessed, the halftime show. And for the odd balls, the commercials. Yes, ads are a dying breed, what with everyone streaming everything these days, but once a year, they dominate the conversation. So gather the kids in here for a short story.
Back in the day, before the big tuh-dum of Netflix, there were these interruptions that happened while TV was airing. Kind of like the thing you watch at the beginning of YouTube videos. We call them commercials. Though they may not be as ever-present as they once felt, the Super Bowl? That’s when they come to life again. Hell, the Super Bowl commercial lot used to be so good that you couldn’t even risk going to the bathroom for fear of missing an instant classic. (Fortunately, they’re all uploaded online now, giving your bladder a much-needed reprieve.)
We have collected the best of this year’s lot, like a little time capsule of 2022. They’re ambitious. They often pander. A few of them are actually entertaining. Watch for yourself.
By Justin Kirkland