Kyoko Matsushita is Global CEO at Essence, one of the world’s most powerful data-driven organizations, where she is responsible for overseeing the company’s #global #growth, #culture and #innovation, and ensuring Essence delivers on its mission to make #brands more valuable to the world.
A client-centric leader who is passionate about growing companies and helping people, Kyoko knows that in the #creative and communications industry, “#diversity is not a theoretical nice-to-have. It is a necessity and not optional.” She attributes the #success and #growth of Essence to “our ability to find new ways to solve clients’ business problems, and that means we need to have diverse perspective.”
Essence is a global full service agency headquartered in San Francisco that blends #data science, objective #media and captivating #experiences to build valuable #connections between #brands and #consumers. The agency is more than 2,000 people strong, manages over $4.5B in media spend and deploys #campaigns in 121 markets across 22 offices around the world.
Recognized by The Drum as one of the world’s leading #digital #marketers and by Campaign as one of #APAC’s leading #CEOs, Kyoko has held global and regional roles overseeing #media, #marketing, #product development and operations for over two decades. In her experience, she says “there is no doubt prioritising D&I is important because it is the right ethical and moral thing to do, and it is imperative for driving innovation and business growth”, adding “I don’t want to be a bystander, I want to take up the responsibility to drive #change.”
Kyoko earned a Master of Science degree from the The London School of Economics and Political Science (LSE). Based in San Francisco with her husband and two children, she enjoys hiking, practising Aikido and volunteering as a #game tester for #educational #apps in her spare time.