The move sees director of client excellence, Miranda Hipwell, become group managing director; Jemima Monies, deputy managing director, promoted to the new role of chief marketing and operations officer; and Sam Lecoeur, managing partner, takes on the new role of growth director.
In her new role, Miranda Hipwell, who previously headed up the John Lewis account and has been a key driver of creative excellence across adam&eveDDB, will focus on driving integration and pursuing adam&eveDDB’s world-class standards across the adam&eveDDB Group, which also includes cain&abel and Tribal. She will continue to lead the Mars account, alongside her Group responsibilities.
Miranda joined adam&eveDDB from Saatchi & Saatchi as an account director in 2012 and was made managing partner in 2017, before being promoted to director of client excellence a year later. She has a string of creative and effectiveness awards to her name, including 26 Cannes Lions. As part of her new role, Miranda joins the International Agencies Council at the European Association of Communications Agencies, working to set the industry up for future success in the region.
In her new position, Jemima Monies, who joined as the agency’s first new business director in 2013, will focus on evolving the adam&eveDDB brand, both externally and internally, alongside pursuing operational excellence across all areas of the business and continuing to lead the agency’s New Business & PR department. She will also take on new business and marketing responsibilities at a network level for DDB Europe.
Before becoming Deputy MD in 2018, Jemima was head of new business and PR, helping adam&eveDDB to become the biggest agency in the UK (Nielsen) and scoop five Campaign Agency of the Year awards and Campaign Agency of the Decade. She has also worked at J Walter Thompson and MCBD; before joining adland she worked as a Reporter at Campaign’s former sister title, Marketing magazine. She is a member of WACL, sits on the UKAEG Steering Committee and is a former Chair of the IPA New Business & Marketing Group.
As growth director, Sam Lecoeur will focus on driving growth across the Group through expanding the agency’s specialist services offering.
He joined adam&eveDDB as a business director from AMV in 2016, taking up the role of managing partner two years later, and subsequently leading successful pitches for the National Lottery and Virgin Media, which he continues to run.
Tammy Einav, CEO, adam&eveDDB said: “As we continue to evolve the adam&eveDDB Group, these immensely skilled and dedicated leaders, Miranda, Jemima and Sam, will each play a crucial role in driving and shaping our future.”