Droga5 London and Park Pictures’ Lance Acord sweetly convey a simple product message
Amazon Alexa’s latest TV spot conveys a simple product message in a touching story that says a lot about nostalgia and the power of music.
The commercial starts off at a typical ’50s high school prom, where a boy walks up to a girl and asks her to dance. The music playing is “I only have eyes for you” by the Flamingos. As they slowly sway together, we see them morph into an older couple, and the prom venue transforms into their own home. The music stops and the man simply asks, “Alexa. Play our favorite song again,” so they can continue gazing into each other’s eyes, still imagining they’re at the dance from decades ago.
The spot, running in the U.S. and U.K., comes from Droga5 London and was directed by Park Pictures’ Lance Acord.