Cryptocurrency is at a point where it has enough public awareness to fuel an overheated market for NFTs and anything crypto-adjacent. Brands arejumping in to cash in on that hype. Since the technology is relatively new, it remains a largely unregulated space also teeming with scammers cashing in on consumers wanting to jump on the next coin headed to the moon.
NFT-based projects are seen mainly as little more than a collection of images and promises, and so far, that is oftentrue. But Bored Ape Yacht Club (BAYC) holder and restaurateur Andy Nguyen wants to prove that his expensive Jpegs are about more than flexing online and hanging out with other crypto bros.