NEW YORK, NY – Cultural marketing agency 160/90 has appointed global business development lead Jessica Sinn to Executive Vice President. In her newly expanded role, Sinn will additionally be responsible for the continued growth and success of the 160/90’s Entertainment Marketing division as well as lead integrated marketing initiatives for the agency. Jessica is based out of the agency’s Los Angeles office which recently relocated to Beverly Hills just minutes away from WME.
“Jessica continues to make her mark on the agency as a senior leader, driving tangible results with an innovative approach to business development and a strong cultural acumen,” said 160/90 President Ed Horne. “Entertainment marketing is becoming an increasingly important vehicle for brands to authentically speak to their target audiences and through our connectivity with WME as part of Endeavor, our team is uniquely positioned to deliver culturally-driven solutions. We look forward to pushing the entertainment marketing landscape forward under Jessica’s leadership.”
160/90’s Entertainment Marketing team connects brands to entertainment, through talent partnerships, co-promotional partnership, branded content, and 360-degree-campaign support. Working closely with WME, the Entertainment Marketing team additionally identifies new and emerging opportunities for brands to take active roles in the development and production of traditional film and television series. The global Entertainment Marketing team counts Amazon, Visa, and Palo Alto Networks as clients. Earlier this year, the Entertainment Marketing team supported USAA’s first co-promotional partnership with Apple TV+’s limited series “Masters of the Air.”
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