The campaign “ΘΜΠ” is inspired by a global trend on social media (mainly on Tik Tok ) in which youngsters use letter initials to communicate or to describe something they are obsessed with.
Thus, we created our own and special acronym for our campaign ΘΜΠ (Θέλεις Μπέικον Παντού) Eng Translation: “You Want Bacon on Everything”.
The acronym “ΘΜΠ” is the protagonist of the film. We see it and hear it throughout the TV spot, in different locations and situations.
“ΘΜΠ” is the moto for all those who truly love bacon, since it stands for “I Want Bacon On Everything!”. Of course, as it happens with most acronyms of the kind, “ΘΜΠ” follows the secret rules of a new slang, which is shared only by those who know.
In this particular case, it’s the slang that Bacon Lovers and McDonald’s share!
It is the code initials we use when we want to enjoy our favorite products, Crispy McBacon Beef and Crispy McBacon Chicken, (with a Spicy Sauce version too)!
This professional campaign titled ‘#ΘΜΠ (You Want Bacon on Everything)’ was published in Greece in February, 2024. It was created for the brand: McDonald’s, by ad agency: DDB Athens. This 360° and Integrated media campaign is related to the Food industry and contains 8 media assets. It was submitted 1 day ago by Account Supervisor: Chrysa Antonopoulou of DDB Athens.
Credits
• Advertising Agency: DDB Athens, Athens, Greece
• Executive Creative Director: Costas Vanis
• Group Creative Director: Manolo Kapidis
• Creative Director: Maro Panagiotakopoulou
• Associate Creative Director: Vassilis Papageorgiou
• Art: Elena Chatzichristou
• Copywriter: Katerina Kossiori
• Account Team: Christiana Tolia, Elena Moulio
• Production Company: STEFI Productions
• Director: KIMINO
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